# Complete Guide to Shopify Theme Development
Build custom Shopify themes that convert visitors into customers.
## Getting Started
Set up Shopify CLI for local development.
```bash
npm install -g @shopify/cli @shopify/theme
shopify theme init my-theme
shopify theme dev
```
## Liquid Basics
```liquid
{{ product.title }}
{{ product.price | money }}
{% for product in collection.products %}
{{ product.title }}
{{ product.price | money }}
{% endfor %}
```
## Performance Optimization
Lazy load images, minimize JavaScript, use Shopify CDN, and implement critical CSS.
## Conclusion
Custom Shopify themes provide unique brand experiences.